Our Shopify specialists at Radikal have listed some SEO tips for you that will get your e-commerce to the top of the Google ranking in no time.
What is SEO exactly?
SEO (Search Engine Optimization) is the process of getting a website or its content higher in the Google rankings. Basically, it means to take a piece to of online content and optimize it so that search engines like Google show it at the top of the page when something is searched for. And Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. While Shopify stores have some useful things for SEO, such as a blog and the ability to redirect, there can also be SEO problems such as duplicate content.
Discover our tips:
Tip 1: Make a list of keywords
A keyword list is the blueprint for SEO like a sitemap is for your website. It outlines the keyword-focused content that will be on your site, as well as your URL structure but it is also used during link building. If you choose the wrong keywords, you will spend a lot of time re-optimizing that content, or get no results. Find keywords that are relevant to your products and your brand. What search terms can customers use to find your store?
Tip 2: META descriptions, title tags & URL's
A convincing Meta Description can greatly increase your click-through rate of your organic search results. That is, more people who see your page in the search results will actually click through and end up on your site. Title tags are an important factor in helping search engines understand what your page is about. In addition, they help searchers understand the content and choose the most appropriate result for whatever they are looking for. And next to that, URL is the name of your online resource. Any entity that has access to that element uses, references, and otherwise consumes the structure of your URL as an instrumental part of your web page. Every title tag, Meta Description & URL is a great SEO opportunity. Don't just optimise these for your homepage and product pages, but for all pages on your webshop.
Tip 3: Site structure & navigation
Optimise your structure and navigation. Google uses this to index and crawl your website, which eventually leads to better rankings. It is easier for a search engine to understand the content of your e-commerce store if the navigation is well organized but also follows a logical order.
Not sure how you can find, submit and verify your sitemap in Google? Watch this video or contact us for help.
Tip 4: ALT image text
Not only does this improve the accessibility of your website, but it also helps search engine crawlers pick up your product images faster. Shopify stores are visually set, as product images provide an important asset for optimization and are an important part of the buying journey. Therefore, it is important to add ALT text to your images that contain your researched keywords to improve their ranking. For every photo you add in Shopify, there is automatically the option to add ALT text.
Tip 5: Product descriptions
Implement your key word research into your product descriptions with one or two paragraphs of descriptive, well structured content. A quality SEO product description describes the most relevant features and benefits, along with the practical use of a product or service. The search engines focus on delivering value, rather than ranking for keywords stuffed together only on product pages.
Still not sure how to set up your e-commerce SEO as optimal as possible? Just give us a call and we'll be happy to get in touch!