The key rationale underpinning Supersec’s concept is this: dried products aren’t mere second-rate replacement for their fresh counterparts, but improvements— not less, but more.
Supersec decided to build a webshop that makes it possible for them to share their dried products online, for both B2B and B2C.
We focused on creating a UX concept that shows the diversity of their catalogue - from dried biscuits, snacks, breakfast to pasta or seaweeds - and tagged each product with the appropriate labels (bio, gluten free, …). The design uses the playful colours and elements from the Supersec packaging and provided the site with a out-of-the-box visual identity.
Our frontend team put in a lot of effort in building a subscription mechanism, which allows you to build your own box and choose delivery every two weeks or every month. Apart from that, clients can also opt for a one time purchase.
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