What started as a pandemic hobby in a small kitchen quickly rose to become one of Belgium’s most beloved vegan bakeries. Have A Roll captured hearts not only among vegans, but also with a broader audience, growing so rapidly that they opened four bakeries in Belgium and expanded to the Netherlands in just four years.
Their growth was driven by a strong social media presence and the power of word-of-mouth. However, they lacked a strong e-commerce setup. That’s when they turned to Radikal, looking to redesign their current Shopify Belgian and Dutch store into a conversion-focused, user-friendly platform that reflects their vibrant brand.
Store pickup app integration
Can Shopify work for businesses that don’t actually sell online or ship products? Absolutely.
Have A Roll doesn't ship baked goods, but they needed a digital storefront to boost offline sales through pre-orders and local pickups.
We integrated the Genie Store Pickup app, allowing customers to schedule pickups at their preferred bakery. It turned out to be a simple solution that made their store feel truly digital-first without implementing traditional e-commerce logistics.
Building a community with Klaviyo email marketing
While Have A Roll already had a strong social media presence, they wanted a more personalized, data-driven way to connect with their audience and email marketing was the answer.
Using Klaviyo, we built a strategy to:
- Collect zero-party data via pop-up signup forms and preference pages.
- Create segments to send relevant campaigns (**e.g., with location-based segments, sending updates relevant to each person’s local bakery)
- Automate flows like Welcome and Birthday emails, offering special incentives that improve loyalty and increase order rates.
Instagram and TikTok feeds
Social media has been central to Have A Roll’s growth story. To bridge the gap between content and commerce, we integrated InstaFeed and TikFeed apps into their Home and About Us pages.This helped drive traffic from site visitors back to social channels, strengthening their omnichannel presence and reinforcing their connection with a young audience.
Results
The impact of the Shopify redesign and the email marketing strategy was immediate and measurable. The new Belgian website saw a +33% increase in conversion rate, proving that the improved UX and Shopify optimization paid off. Meanwhile, Klaviyo email campaigns significantly boosted engagement, with standout performance across key metrics:
- Open Rate: 65.34% — Excellent (based on Klaviyo benchmarks)
- Click Rate: 10.61% — Excellent
- Placed Order Rate: 5.57% — Excellent
