Conversion Rate Optimisation

Most CRO starts with a heatmap. Ours starts with your margin. We read your Shopify and GA4 data, walk your store on every device and language, and hand you a scored list of fixes, with the quick wins live in two weeks.

Your conversion rate is hiding the real numbers

A store that converts well can still lose money. In our audits the biggest wins rarely sit in the conversion rate itself. Margin. Sale months can bring over half your revenue and a quarter of your profit. A conversion win in a full-price month is worth several times the same win in sale. We score fixes on profit, not on orders. Returns. Returns of 20% are common in fashion and invisible in your conversion rate. Size preselection, product descriptions and photos drive them. We measure returns per size and per product and put the fixes on the backlog. Measurement. Nearly half of GA4 revenue sitting in "Unassigned" or "(not set)" is not unusual. Before we optimise anything we make the numbers trustworthy: utm tagging, bot filtering, in-store and manual orders separated from web.

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What you get from a Radikal CRO Audit

One named deliverable, no fixed price, no retainer required. From data access to presentation in two to three weeks.

The findings, presented

A presentation of the findings in your language, with the numbers behind every claim.

A scored backlog

Impact, confidence, ease, bucket and owner per item, split into quick wins, 1 to 3 months and longer projects.

A quick-wins document

Per item: the problem, the fix, the technical approach, how we measure it and a link to the page.

The claims we withdrew

What we checked and could not prove. If we could not prove it, you will not pay to fix it.

Quick wins live in a preview theme within two weeks

A list of what is outside our scope and who should pick it up

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Growth plans built around your stage

We offer three tailored growth plans, each designed to match where you are today, and where you want to go next. Whether you're launching, scaling, or sharpening operations, every plan comes with a clear roadmap, deep Shopify expertise, and hands-on support where it drives the most impact. It all starts with a focused onboarding phase to align on goals, stack, and performance priorities, so we’re not just building, we’re building smart.

Starter

For stores up to €30K/month in revenue
You're early, ambitious, and ready to grow

We help you build a strong foundation and create a 12-month growth plan tailored to your goals. It starts with an onboarding sprint to map your current state, align on KPIs, and define your e-commerce strategy.

Strategic growth planning

Data foundations & KPI alignment

Ongoing growth coaching

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Plus

For stores ranging €30K–€200K/month
You’ve found traction, now it’s time to scale

This approach is built for fast-growing teams who need clear priorities, clean execution, and reliable insight across their funnel. We bring focus to your operations and plug in the right tools to optimise revenue and retention.

Revenue drivers (profitability, retention)

Funnel and CRO improvements

Tech stack integration & automation

Monthly KPI & performance reviews

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Premier

For mature stores over €200K/month
At this level, growth isn’t guesswork, it’s precision.

Premier is for high-volume brands ready to optimise every part of the engine: from testing and personalisation to cross-border strategy and advanced retention systems.

A/B testing where your volume allows it

Advanced merchandising and personalisation strategies

Attribution analytics for your marketing mix

Deep retention strategies across CRM & CX

Internationalisation of storefronts, payments & logistics

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How we grow your email marketing with Klaviyo

From solid foundations to conversion-driven design and long-term strategy: learn how we can help your brand unlock the full growth potential of email marketing

Technical setup & foundations

A clean, scalable Klaviyo setup that works

Klaviyo setup or migration

Core flow setup

Baseline content setup

Key segmentation

Design & campaign management

Emails designed to convert, not just look good.

Conversion-oriented email design

Flow & campaign content support

On-brand, reusable templates

Collaboration with our designers

Full retention strategy

A holistic approach to lifecycle marketing

Advanced segmentation

Campaign planning & content calendars

Analytics & continuous optimization

Recommendations for loyalty, reviews, subscriptions

What a Radikal CRO Audit actually does

No heatmaps, no guesswork. We work from your own Shopify Analytics and GA4 data, verify every finding, and give you a backlog ordered by return. All we need from you is read-only access to Shopify Analytics and GA4, and a short call on your goals.