RiGorgeous brings together three brands driven by the soul, passion, and entrepreneurial spirit of Caroline Rigo: Cent Pur Cent, i.am.klean., and Take it from Jones.
As Cent Pur Cent and i.am.klean grew, their existing webshops no longer supported the scale and complexity of the business. At the same time, RiGorgeous was preparing the launch of Take it from Jones, a new brand that needed to be built from scratch. The challenge was to redesign two established stores while creating a new one, all on a shared, scalable foundation that could support growth without adding operational complexity.
Features & design
Cent Pur Cent’s new webshop was built with a custom design that translates the brand’s positioning - Easy, Natural and Glamorous - into a clear and intuitive digital experience. A carefully reworked information architecture, powered by Shopify metaobjects and metafields, enables problem-based navigation and rich storytelling across the site, while remaining flexible for frequent product launches. Key conversion features such as wishlist functionality, smart upsell and cross-sell logic, and bundled product flows support both discovery and repeat purchases. Behind the scenes, a deep integration with Odoo ensures real-time synchronization of stock, B2B orders from pharmasies, and invoicing, creating a scalable foundation with operational efficiency.
What makes this case unique
Beyond the Shopify build we partnered closely with the Cent Pur Cent team on email and retention for an entire year. This collaboration included a multiple-session Klaviyo training program and the development of a full retention strategy, covering lifecycle flows, segmentation, and automations. The result is a setup that not only drives conversions but builds long-term customer relationships. You can read more about our Klaviyo approach and retention work here:
i.am.klean: clean & mineral-based beauty
Background
i.am.klean is a minimalistic beauty brand built around transparency, refillability, and conscious consumption. With a strong organic reach and clearly defined values, the brand had already established trust with its audience. However, the existing webshop struggled to support growth: navigation was unclear, bundles and quizzes were difficult to use, and promotional mechanics were largely manual. In addition, the brand needed to clearly differentiate itself from Cent Pur Cent while preparing for international expansion and a post-rebranding relaunch.
Features & design
The new i.am.klean webshop was designed with a custom interface that translates the brand’s clean and classy aesthetic into a seamless shopping experience. A simplified information architecture improves product discovery, while advanced features such as build-a-bundle flows, refillable palette builders, and quiz-driven recommendations allow customers to personalize their purchase with ease. Product pages were optimized with swatches, video content for tutorials, clear ingredient sections, and USP icons. All functionality was built to remain lightweight, intuitive, and aligned with the brand’s minimal philosophy.
What makes this case unique
For i.am.klean, we focused on removing friction at the most critical moments of the journey while reinforcing the brand’s commitment to transparency. The cart experience was redesigned with a floating quick-add bar, relevant upsell suggestions in the cart drawer, and a dynamic free-shipping threshold. This helped guiding users clearly and intuitively toward checkout. Throughout the site, product information is presented openly and accessibly, with clear ingredient sections, refill explanations, and honest pricing logic that reflect the brand’s values. The checkout experience was optimized with express payment options such as Shop Pay and PayPal, while still allowing users to easily return to their cart directly from checkout, creating a sense of clarity, control, and trust in the final steps of the purchase journey.
Take it from Jones: building a new Gen Z brand
Background
To reach a Gen Z audience with a brand that feels native rather than adapted, RiGorgeous partnered with Radikal and an external branding agency to create Take It From Jones. With only nine products at launch and an online-only strategy, the challenge was to translate a bold, rebellious vision into a clear and accessible e-commerce experience.
Features & design
The webshop was designed with a strong mobile-first mindset, tailored to users arriving from social media. The digital experience prioritizes immediacy and interaction: fast navigation, highly visual product pages, and frictionless purchase flows. Content-led PDPs combine bold images, reviews, and product USP’s with emoji’s. The homepage functions as a living brand hub, blending interactive video banners with community-driven content to create a sense of belonging from the first touchpoint.
What makes this case unique
Aside from the actual store built and the design, our team led a series of creative workshops to define the brand’s voice, values, and visual direction. These sessions shaped everything from navigation logic to communication channels. Backed by a Gen Z research, and combined with the right Klaviyo email marketing strategy, the result is a digital brand experience rooted in community, authenticity, and emotional connection.
Conclusion
With three brands at very different stages of growth, this project was less about delivering a single solution and more about building a flexible ecosystem. However different, these three webshops were built on our own RAD Shopify theme, proving its versatility
By combining strategy, design, and technology, we created a shared foundation that supports B2C and B2B flows, complex integrations, and distinct brand identities—without adding unnecessary complexity. The result is an ecommerce ecosystem that evolves with each brand, adapts to its audience, and is built for long-term growth rather than short-term fixes.
