B2B e-commerce

B2B on Shopify, connected to your ERP.

Your trade customers order online at their own prices and terms. Orders, stock and invoices flow straight into Business Central, Exact Online or SAP. No re-typing, no separate platform to maintain.

Your ERP
Business Central, Exact, SAP, Odoo
⇄
Shopify
B2B portal or hybrid store
Customer-specific prices
ERP → Shopify
Catalogue and stock
ERP → Shopify
Companies and payment terms
ERP → Shopify
Orders from customers and reps
Shopify → ERP
Invoices and order status
ERP → Shopify
Synced automatically. Nobody re-types an order.
The problem

Wholesale still runs on email, Excel and phone calls.

Your B2C shop is online. Your trade customers often still order the way they did ten years ago.

Orders come in by email and phone, and someone types them into the ERP by hand.

Every customer has different prices and terms, and nobody is sure which list applies.

Stock online doesn't match the warehouse, and your sales reps spend their day on admin instead of selling.

What we build

One platform for how your trade customers actually buy. We start from native Shopify B2B and add apps or custom work only where your process needs it.

Trade portal
Boutique Lena, Gent · Price list Retail A
Wool overshirt, navy
Your price € 48.00
RRP € 119.00 · order per 2 · min. 6 pieces
Size
S
M
L
XL
In stock
34
52
18
0
Quantity
2
6
4
–
12 pieces · € 576.00
Excl. VAT · pay on invoice, 30 days
Add to order
B2B portal or hybrid store

One login, their own shop

B2C and B2B in one store
Separate login-only wholesale portal
Catalogue per customer group or segment
Customer-specific pricing

The right price, every order

Price lists per company or location
Volume pricing
Minimum quantities and order multiples
Multiple currencies
Payment and credit terms

Pay the way you invoice today

Pay on invoice or net terms
Deposits and prepayment
Credit limits from your ERP
B2B VAT and reverse charge
Fast ordering

Reorders in minutes, not phone calls

Reorder in one click
Size and variant order matrix
Quick order by SKU or CSV
Shopping lists and quotes
Sales reps

Selling instead of typing

Order on behalf of customers
Ordering at trade fairs and showrooms
Same prices and terms as online
Company accounts

Self-service for your customers

Multiple buyers and locations per company
Roles and permissions
Order history, invoices and delivery status
When native B2B is not enough: SparkLayer

SparkLayer Partner of the Year 2025 · live at Gigue, Qoozii, Andy Roasters and Zilton

SparkLayer adds a B2B layer on top of your existing Shopify store, with no second store to manage. Approved trade customers log in and see their own prices, assortment, payment terms and stock location, while consumers notice nothing. It is our go-to when you want to add a wholesale channel fast, or need more than native Shopify B2B offers.

Net prices and a B2B discount engine
Sales agents ordering for customers
Quote-to-order flow
Orders from a PDF, Excel, email or barcode scan
B2B application forms with approval
Invoice sync with Xero and QuickBooks

Connected to your ERP

Your ERP stays the source of truth. Products, prices, customers and stock come from it. Orders go back into it, without anyone re-typing them. We work with your ERP partner, not around them.

Business Central

Microsoft's standard Shopify connector as the backbone, configured and extended where your process needs it.

Exact Online

Orders, customers, stock and VAT in sync between Shopify and Exact, through a proven connector.

SAP

Through middleware, together with your SAP partner. Shopify handles the storefront, SAP keeps the master data.

Softtouch and Cegid Retail

Retail and fashion ERPs connected to Shopify, including our own Softtouch connector, live at several brands.

Odoo

Products, prices, stock and orders in sync between Shopify and Odoo, through a proven connector.

Custom connectors

Another ERP? We build the connector, from a direct API link to middleware, so your ERP stays in control.

How we work

1. B2B intake

Your customer groups, price logic, payment terms and order flow, mapped in one session.

2. Fit-gap and scope

What native Shopify covers, what an app covers and what needs custom work. You get a fixed scope before we build.

3. Build and integrate

Store, data flows and connector set up and tested with real test orders flowing into your ERP.

4. Onboard and go live

Your team and sales reps trained, your first trade customers invited, then live.

B2B teams we build for

From chocolate to physiotherapy equipment to lab testing: different products, same goal. Trade customers order themselves, with the ERP in control.

Valentino Chocolatier

Business Central · Shopify Plus

A login-only ordering platform for distributors, own stores, restaurants and franchises, each with their own catalogue and prices. Integrated with Business Central through Microsoft's standard connector, with a box composer instead of thousands of SKUs.

Gymna

Business Central · Shopify Plus

A distributor platform on Shopify Plus that replaces their previous B2B platform. Business Central stays leading for products, customers, prices, stock and orders. We build the Shopify side together with their Business Central partner.

SGS

Microsoft Dynamics · Shopify Plus

An ordering platform for laboratory tests, connected to Microsoft Dynamics. Lab accounts with an approval flow, and test status tracking right in the customer account.

FAQ

Questions we get on every B2B intake

Do I need Shopify Plus for B2B?

Not always. Native B2B is available on Basic, Grow, Advanced and Plus, but which features you get depends on your plan. Plus gives you the full B2B toolkit, and some ERP connectors need it to sync B2B prices and catalogues. We check what your setup needs before you choose a plan.

Can B2B and B2C run in the same store?

Yes. Trade customers log in and see their own catalogue, prices and payment terms, while consumers see your regular shop. When your B2B assortment, team or process is very different, a separate B2B store is often cleaner. We advise on this during the intake.

Who owns the data, Shopify or my ERP?

Your ERP. Products, prices, customers and stock come from Business Central, Exact or SAP, and Shopify sends orders back. We agree every data flow up front: what syncs, in which direction and how often.

Do you work with our ERP partner?

Yes, that is how it works best. We take care of Shopify and the store, your ERP partner takes care of the ERP side. One shared test plan and one go-live date.

What if my ERP is not on the list?

Most ERPs have an API, a standard connector or a middleware option. We start from what already exists and only build custom where nothing fits. For Softtouch, for example, we built our own connector.

Can our sales reps keep ordering for customers?

Yes. Reps log in on behalf of their customers and order at the right prices and terms, also at trade fairs. Their orders follow the same flow into your ERP as online orders.

Get in touch

Tell us how your wholesale runs today. We'll show you what it looks like on Shopify.

A first call of 30 minutes: your customers, your ERP and how orders come in today. You leave with a clear view on what native Shopify B2B covers and what it would take.