Since 1968, Scapa has built a distinctive visual identity through its catalogues and magazines. For this project, the challenge was to translate that heritage into a digital experience.
Using archive material supplied by Scapa, including folders and imagery from historic catalogues, the Radikal team developed a first concept that brought the brand’s editorial character to the webshop. The result is an online experience that feels unmistakably Scapa, rather than following the conventions of a standard ecommerce site.
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The Iconics page: tailored luxury design
Scapa Iconics brings together the designs that have become a defining part of the house over time. Recognisable through their proportions, materials and details, these pieces have earned their place through the way they are worn and valued, again and again, without losing relevance.
What is hard to capture on a screen is precisely what defines these pieces: how they are proportioned, the materials they are made from, and the feel of holding them. The team had to translate that tactile, physical quality into a digital experience, within a segment where every detail counts. The team let the pieces do the talking: a black-and-white, catalogue-style look with white frames and banners, with nothing on the page competing for attention.
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Product page and collection pages: custom Shopify development
That same editorial approach carries through to the product and collection pages. The team built the PDP as a custom two-column layout: shop-the-look on the left, linking to the full look, and a sticky product information block on the right that stays in view as the visitor scrolls. This is not a standard Shopify PDP template, but a custom section built within the theme. On the collection pages, the team configured the featured images to blend visually into the rest of the product grid, rather than sitting as a separate block at the top, as most out-of-the-box collection templates do.
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What Shopify doesn't offer by default
The Iconics page has its own custom collection template with specific theme settings, driven by metafields, which lets the team manage the page as a separate, black environment without tying it to Shopify's standard collection or page template. The header and footer still follow automatically through the global theme settings, so the page needs no separate styling.
The same attention to detail carries into the homepage, where images rotate slowly and smoothly, closer to the pace of turning an editorial spread than scrolling a website. Built with GSAP, an animation engine, on top of Shopify's standard asset pipeline, the effect pauses the moment a visitor hovers, giving them a moment to look rather than pushing them along. The team also built in a wishlist feature, something Shopify does not offer by default, so shoppers can save the pieces they keep coming back to.
None of this reads as technology to the person browsing the site. It simply feels like flipping through a Scapa catalogue, one that happens to open in a browser, and that was the point from the start: carrying decades of visual identity onto a screen without losing what made it feel like Scapa on paper.
